When joining a country club, it is important to know that in order to stay current with the constant evolution of people’s wants, they must be willing to evolve, too. For well-established clubs with many lifetime members, there is probably less of this shift, but for those who intend on being around for the long run, they’re willing to try new things to attract a new demographic as the older folks phase out of their desire to be a part of the club.
While most clubs are based around the sport of golf as a whole, they also recognize that they need ways to attract a younger demographic who otherwise may have no reason to join a golf club or become members of a country club. In order to do so, they work to offer different spins on the traditional. Technology is constantly evolving, and it doesn’t end at the fairway.
Some clubs may choose to introduce new ways around the course such as golf boards, a low impact method of golf course transportation, in addition to pull carts and golf carts. This not only appeals to those who want to stay abreast of industry trends and technology, but also offers an alternative way for people to traverse the course, especially those with mobility issues or who want to add a new level of fitness to their game.
The boards, similar to a skateboard, are battery powered and don’t tear up the greens like golf cars can when they are off the trails. These boards also increase the pace of play, which is beneficial to both the club and members. Clubs can offer more tee times when the pace is increased, and members don’t have to dedicate such a long time to a game, which makes it easier to fit into people’s increasingly busy schedules.
Clubs are also finding as the interest of disc golf gains momentum, that it is beneficial to work this year-round sport into their courses. Adding a disc golf course to an existing underutilized course is a fairly low impact way to attract a new demographic. Not only this, it gives people a sport they can partake in throughout the year, even after the season for regular golf may have ended. The same can be said about glow golf, which many clubs are introducing as a special event throughout the year, extending the playable hours to after dark.
Many clubs also strive to be a place for members to relax, a home away from home. Clubs want members to recognize that it can be a place to go to escape the stress of day to day life. There doesn’t have to be a particular reason people choose to be there at a particular time, they may just be interested in relaxation. Many clubs offer spas or cigar lounges, but others also want their members to know that the club is a place for them to stop by, leave the kids in the game room, and just relax, be it in a fireside den to read a book, or play a round of cards with visiting relatives.
Knowing that a country club is so much more than just golf opens them up to such a wider demographic of members. They know that while they can still play a round of golf, stopping by after work to relax next to the fire is a pretty nice added bonus. A country club can truly be a home away from home for their many members, with just enough golf tradition mixed in to live up to their origins.